WhatsApp Launches New App for Small Businesses

WhatsApp Business
WhatsApp Business

WhatsApp is a Facebook-owned cross-platform instant messaging and voice app. It is available for most smartphone users who want to send text messages or make video calls internationally. It is also capable of sending images, documents, and other types of files.

The company recently rolled out a new Android app designed for small businesses. The app is currently available in the US, UK, Mexico, Italy, and Indonesia.

If you are a small business owner looking for digital tools, this is something to consider. Find out more about WhatsApp Business and how to maximize it for your company.

WhatsApp Business

WhatsApp Business is a free-to-download app available on Android smartphones. According to the developers of the app, it is designed to make it easier for businesses to connect with customers. They felt that they needed a separate app for that to provide customized features to suit the needs of business owners.

The Android app is equipped with many features that enable business owners to respond quickly to customers. This could be an inquiry on a product or follow-up on existing orders. You can also customize away messages on the app to indicate to customers that you are not available. It makes it easier to build that communication. The developers hope this will strengthen business-customer relationships while also building trust.

The app is available on select territories only (as mentioned above). But it is expected to roll out to other parts of the world in the next few weeks.

Features of the App

Image Source: Dotmug
Source: Dotmug

If you want to maximize the potential of the WhatsApp Business app, these are the confirmed list of features:

Business Profile

Include descriptions on your business, email address, websites, store hours, and other information.

Smart Messaging Tools

Set and send quick replies for frequently asked questions by customers. Greeting messages will also be available if you want to connect to new or existing customers. Set up an away message to let your customers know no one is available to respond at the moment.

“Simple Metrics” System

Use this tool to analyze how many of your messages are read. This will give you the opportunity to tweak your messaging in the future to get higher response rate.

Business Account

Makes people aware that they are conversing with a business entity. It is an essential tool to build trust with people who could potentially be converted into customers.

All business accounts on WhatsApp will be indicated as such and can be accessed via desktop or browser. Once you are able to confirm the account phone number and business phone number are matched, you will get a confirmation badge on your profile. The developers have yet to confirm if the WhatsApp Business will be available for iOS users.